Our Services
Our consultancy collective brings a vast range of skills, allowing us to create a comprehensive suite of services aimed at carefully guiding our clients from initial concept through to achieving ambitions and goals. We strive to collaborate with people and organisations who not only align with our consultancy values but who also seek to bring about positive change and sustainable impact in their communities and the sports sector.
Strategy &
Organisational Development
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Organisational Strategy: Developing long-term, sustainable strategies that align with the values and mission of grassroots sports organisations, charities, or brands seeking to drive positive change.
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Strategic Planning & Development: High-level planning services tailored for grassroots sports, not-for-profits, and organisations, ensuring they achieve their goals through sustainable solutions.
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DEI Strategy Development: Crafting strategies that embed diversity, equity, and inclusion within sports programmes and organisations, ensuring cultural change through lived and allyship experience.
We work closely with leadership teams to understand your vision and challenges. Our expert consultants use proven methodologies to develop customised strategies, whether you're looking to grow your organisation, increase impact, or drive inclusive change. We offer tailored workshops and coaching, ensuring the entire team is aligned with the new direction.
How we help
Through one-to-one consultations, workshops, and collaborative strategy sessions, we help you refine your vision, set measurable goals, and create action plans to achieve them. Our DEI-focused strategies integrate inclusivity into your organisation from the ground up.
How we deliver
Programme Design & Implementation
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​Programme Design & Implementation: Creating and managing community and grassroots sports programmes designed for impact, particularly for underserved groups such as girls from lower-income and ethnically diverse communities, in line with client objectives.
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Capacity Building: Training staff and volunteers to enhance their skills in delivering impactful programmes that reflect local community needs.
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Events & Activation: Organising and executing grassroots community events, tournaments, and activities tailored to engage your audience while addressing local context and objectives.
How we help
Our team designs bespoke programmes that meet your community or business objectives. We offer ongoing support to ensure smooth execution, while our training programmes empower your staff and volunteers with the skills they need for success. For brands, we deliver engaging event activations that connect deeply with audiences.
How we deliver
We follow a collaborative approach, conducting in-depth needs assessments, designing programmes aligned with your goals, and managing all aspects of implementation. From hands-on training sessions to full event management, we ensure everything runs smoothly and delivers maximum impact.
Partnerships
& Funding
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Sponsorship Acquisition & Activation: We help secure sponsorships and create activation strategies for community-based sports initiatives , ensuring mutual benefit for brands and participants.
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Grant Writing & Crowdfunding: Assisting charities and not-for-profits in securing funding through grants and community-driven campaigns that amplify grassroots sport and physical activity initiatives.
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Stakeholder Engagement: Building relationships with key community stakeholders, from local councils to schools, to expand outreach and drive sustainable impact.
How we help
We connect brands, businesses, and charities with the right partners and funding opportunities. From crafting compelling sponsorship packages to writing persuasive grant proposals, we ensure you’re positioned to attract resources and support. For stakeholders, we focus on building lasting, mutually beneficial relationships that enhance your organisation’s outreach and impact.
How we deliver
Our team works alongside your organisation to identify potential sponsors, funders, and partners. We craft customised proposals and fundraising campaigns, and provide end-to-end support, from initial strategy to activation. We also facilitate stakeholder meetings, ensuring open communication and alignment of objectives.
Evaluation, Insights
& Impact
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Monitoring & Evaluation: Assessing the effectiveness of community-based, grassroots sports and activity programmes to ensure they drive long-term positive impact and inform future strategies.
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Impact Assessment & Reporting: Measuring and showcasing the impact of your initiatives to stakeholders, funders, or consumers, especially in the grassroots sports sector.
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Market Research & Audience Insights: Conducting research to understand participant behaviours and trends, helping brands and charities better connect with their target audiences.
How we help
We provide clear, data-driven insights to evaluate your programmes and campaigns. This includes ongoing monitoring, impact assessment, and the creation of detailed reports that highlight successes and areas for improvement. Our research into audience behaviours and market trends helps inform your next steps.
How we deliver
We use advanced data collection methods and analytical tools to track your programmes’ performance. Through in-depth reports and feedback sessions, we provide actionable insights. Our team can also conduct surveys, focus groups, and competitor analyses to give you a full understanding of your market landscape.
Communications
& Brand Management
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Brand Strategy: We build brands that resonate with communities and reflect the values of grassroots sports and social impact.
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Social Media & Content Creation: Managing channels and producing content to highlight achievements, initiatives, and impact from community-level programmes.
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Experiential Marketing & Consumer Engagement: Developing immersive, sports-focused experiences that engage consumers and align with brand objectives, particularly in grassroots sports and physical activity spaces.
How we help
We help organisations tell their stories and engage communities through compelling branding, impactful content, and immersive experiences. From social media management to experiential marketing campaigns, we build strong connections between brands, communities, and consumers, ensuring your message resonates.
How we deliver
We work with you to develop a brand strategy that reflects your values and goals. Our team creates engaging content for social media, websites, and publications, and plans experiential marketing events that bring your brand to life. We manage the entire process, from content creation to campaign execution, ensuring consistent messaging across all platforms.
Project
Management
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End-to-End Project Management: Overseeing all aspects of your grassroots and community sport projects, from initial planning through to execution and final delivery. We ensure that every stage is completed on time, within budget, and tailored to create meaningful impact at the community level.
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Risk Management & Mitigation: Identifying potential risks early and developing proactive strategies to mitigate them, ensuring your initiatives stay on track and continue to meet community needs.
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Stakeholder Coordination: Managing communications and coordination between all parties involved, including local organisations, volunteers, and community leaders, ensuring clear, consistent, and transparent communication throughout the project lifecycle.
How we help
We provide comprehensive project management services, ensuring that every element of your community sport or physical activity initiative runs smoothly. Our experienced project managers are skilled at keeping grassroots programmes on track, solving challenges efficiently, and delivering successful outcomes that resonate within local communities.
How we deliver
We follow a structured approach, with detailed project plans, timelines, and budget management that are aligned with the specific goals of community sport initiatives. Our team oversees day-to-day operations, coordinates with stakeholders, and manages any issues that arise, giving you peace of mind and allowing you to focus on making a positive impact at the grassroots level.
If there's a specific service or area of expertise you're looking for that isn’t listed above, we'd love to hear from you. At Affleck & Co., we pride ourselves on being flexible and responsive to our clients' needs. We can assemble project teams with the right talent, skills, and experience tailored to your requirements. Please don't hesitate to get in touch for an exploratory call, and together we can explore how best to support your ambitions and create a bespoke solution that works for you.
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