When growth outpaces the structure needed to support it As part of the Impact Hour series, we spent time with boobydoo, a brand that’s built real momentum over the past two decades.

Over the past year, I’ve found myself in more and more conversations with people shaping the business of sport.

In sport, the word innovation gets used a lot. It is often linked to a new app, a data dashboard, a pilot programme or the latest digital partnership. But real innovation is something deeper than that.