Affleck & Co. has always been rooted in the charity, major funder, grassroots and non-profit world. It’s where our foundations are strongest, where our values sit, and where so much of our impact has been created. That won’t change.

The recent publication of a revised Charity Governance Code comes at a pivotal moment for the sport and social impact sector. It explicitly responds to the pressures boards now face: from rising expectations around inclusion and accountability, to the need to demonstrate social purpose, safeguard communities, and manage digital and reputational risk.

Sport has always been about more than winning. It’s about connection, community, and culture. But today, it’s also about responsibility. As climate change accelerates and public expectations rise, the sports world faces a defining question: how do we build ecosystems that last - not just for the next season, but for generations? The answer lies in three small letters with big implications: ESG - Environmental, Social and Governance. Some call it sustainability. In truth, i