Affleck & Co.: A New Chapter for Women-Led Sports Business Consulting
Nicky Affleck is excited to announce the launch of Affleck & Co, a groundbreaking consultancy that is redefining the sports sector. A women-founded and women-led sports business consultancy, Affleck & Co. brings together nine independent women consultants, each specialising in areas such as Diversity, Equity & Inclusion (DE&I), project management, and fundraising. Together, this team is set to deliver innovative, transformative solutions to clients with a focus on sport, business, and positive social change.
Operating at the intersection of women's representation, community sports, and business partnerships, Affleck & Co. is all about driving impact in an industry traditionally dominated by men. Nicky’s vision for the consultancy grew from her personal journey into consultancy, which she shared in an April 2024 LinkedIn post. She encouraged women to stop waiting for the "right time" to make bold career moves, asking the powerful question: "If not now, then when?"
"Affleck & Co. isn’t just about me—it’s about empowering other women to break new ground in sport and business," says Nicky. "We are building a community of talented consultants who bring fresh ideas and are ready to make a lasting impact."
How We Will Do It
Affleck & Co.’s approach is built on three core communication pillars, focusing on women, sport, and business:
Championing Women: We are committed to increasing the representation of women in sport, where women currently occupy just 10-20% of leadership roles. By uniting talented women consultants, we’re determined to change this. Our strategies and advice are driven by diversity, equity, and inclusion, empowering women to lead and succeed in sport and business.
Community Sports: We believe grassroots sports have the power to create lasting change. By working closely with local communities, we help sports organisations develop place-based strategies that align with the unique needs and aspirations of the communities they serve. Our focus is on creating sustainable impact through sport.
Business Responsibility: At the intersection of sport and business, we help companies craft corporate social responsibility (CSR) initiatives that are not only impactful but also align with their core values. By creating purpose-driven CSR strategies, we enable brands to make a meaningful difference while driving business growth and loyalty.
Our mission is clear: to unite women consultants who are passionate about sport and business, and who are ready to challenge the status quo and deliver transformative results for our clients.
A Collective of Experts
Each member of Affleck & Co. brings a unique skillset, from DE&I to strategic consultancy, all with a shared goal of redefining sports business. Our team is a powerhouse of women who are passionate about creating opportunities for others and challenging traditional ways of working in the sports industry.
"We see sport as a powerful tool for change," says Nicky. "At Affleck & Co., we are committed to helping organisations leverage the potential of sport to make a positive impact in their communities and businesses."
For organisations ready to take action and embrace fresh perspectives, Affleck & Co. offers a consultancy service that goes beyond the ordinary. We provide real, lasting change, led by a collective of women who are redefining what it means to succeed in sports business.
For media inquiries, contact:
Nicky AffleckFounder & Director, Affleck & Co.
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