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Affleck & Co. Welcomes Vicky Lowe and Rebecca Dance-Shuker to the Collective

Nicky Affleck

London, UK – January 23, 2025 – Affleck & Co. is pleased to announce the addition of two highly experienced consultants, Vicky Lowe and Rebecca Dance-Shuker, to our growing Collective. Their expertise in global sport for development, women’s representation in sport and business, and creating meaningful social impact will enhance our ability to deliver transformative projects worldwide.


Why Now? A Strategic Move for GrowthThis strategic expansion aligns with Affleck & Co.’s mission to redefine the role of sport in creating equitable opportunities for all, with a particular focus on empowering women and underrepresented groups. As demand grows for innovative solutions that use sport as a vehicle for social and economic change, Vicky and Rebecca’s skills and experience will help us unlock new opportunities and deepen our impact.


A Little Bit About Vicky…

With over 20 years of leadership experience across sport, corporate, and charitable sectors—working with clients like Nike, the Premier League, and UK Sport—Vicky Lowe brings unmatched expertise in global sport business and social impact. Currently serving as Chair of England Lacrosse and The Change Foundation, Vicky continues to champion purpose-driven initiatives through sport. Her deep understanding of how to integrate commercial and social goals makes her a perfect fit for Affleck & Co.’s mission.


And Rebecca…

Rebecca Dance-Shuker’s career spans the UK, Asia, and the UAE, where she has built a proven track record of using sport as a driver for social change. As the ex-CEO for Interactive, Co-Founder of the Middle East Sports Business Network, and former leader of partnerships for Laureus Sport for Good, Rebecca brings expertise in creating sustainable solutions and embedding social impact at every level—from local initiatives to global strategies. Her ability to bridge cultural contexts and deliver results makes her an invaluable addition to the Collective.


A Holistic Approach to Sport, Women, and Business

The addition of Vicky and Rebecca strengthens Affleck & Co.’s ability to deliver integrated solutions at the intersection of sport, social impact, and business. From advancing gender equity in sport to driving strategic growth for organisations, their expertise complements our mission to create sustainable, purpose-led outcomes for our clients.


Expanding with Purpose and Expertise

This strategic move is a natural evolution for Affleck & Co., a consultancy built on the principles of collaboration, innovation, and impact. By leveraging our Collective’s diverse expertise in sport business, social impact, and women’s representation, we are uniquely positioned to address the growing demand for tailored solutions in the Middle East and Asia-Pacific (APAC) regions. Expanding into these markets enables us to deepen our global footprint while continuing to deliver purpose-driven strategies that create meaningful change for clients and communities alike.


A Word from Our Founder

Nicky Affleck, Founder and CEO of Affleck & Co., shared her excitement about the expansion:


“We’re so excited to welcome Vicky and Rebecca to the Collective! Their amazing experience in using sport to empower women, make a real social impact, and build sustainable businesses is such a great fit for what we’re all about at Affleck & Co. As we grow and explore new markets, their expertise will be a huge part of helping us drive meaningful change worldwide. This is such an exciting step for us as we continue to redefine the role of sport in creating positive change.”


For more information about how Affleck & Co. is driving change through sport, social impact, and business, visit our website or get in touch at hello@affleckandco.com


About Affleck & Co.Affleck & Co. is a women-powered consultancy specialising in sport business, women’s representation, and social impact. Established to unite independent experts into a Collective, we deliver innovative, purpose-driven solutions that inspire change and create sustainable impact across communities and industries globally.



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