March 31, 2025
March Inside Scoop
New Collective Members
Cyndi Mendoza and Ruth Shaw OBE have joined us as the newest members of our Collective. With expertise across leadership, sport for development, and impact measurement, we’re so happy to have them both onboard!
Podcast Feature
Nicky joined the This Woman Runs podcast, Beyond the Run to discuss Empowering the Next Generation—exploring why girls drop out of sport at higher rates and how we can create lasting engagement and empowerment through sport and physical activity.
International Women's Day
For IWD, we asked some of our Collective members to share their thoughts on women in sports business—from the power of senior advocates to the need for greater inclusivity and representation. Head to our socials to hear what they had to say!
Sweaty Betty Panel
Following International Women’s Day, Nicky Affleck hosted a powerful panel discussion for The Sweaty Betty Foundation, continuing the conversation on breaking down barriers so more girls can discover a love for movement and activity. As a speaker and thought leader, Nicky is available for events, podcasts, and more.
Coming up
Over the next few months, we’ll be spotlighting our Collective Members—giving you a deeper look into their expertise, personalities, and the unique ways we collaborate. We’ll also be showcasing some of Affleck & Co.’s past client projects, highlighting not just what we do, but how we do business—with purpose, partnership, and impact at the core.