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Our Three-Phase Approach
Analysis — Reviewed historical applicant and award data to surface key trends, gaps, and blind spots.
Consultation — Engaged stakeholders from across sport, community, and funding sectors to understand perceived barriers and opportunities.
Co-creation — Facilitated workshops and strategy sessions with partners to design practical, inclusive solutions.
What We Delivered:
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A full insight report with analysis, findings, and recommendations.
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A short, medium and long-term action plan aligned with their priorities.
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A stakeholder workshop to test and refine solutions.
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A summary deck to support internal planning and external engagement.
What it means to do funding the right way...
"This project was a brilliant example of what’s possible when a funder genuinely commits to doing things differently. It was a pleasure to work alongside a team who weren’t afraid to ask bold questions, reflect honestly, and push for more inclusive, equitable systems. We’re proud to have played a part in shaping what comes next."
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​- Nicky Affleck, Lizzie Stanton & Preeti Shetty, Affleck & Co.
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In The Football Foundation's Words...
“Working with Affleck and Co. was really positive. Sought a clear brief, worked autonomously with really appropriate levels of check in, the strength of connection to the sector meant really diverse input. As a women-powered consultancy with strong experience in EDI, they brought valuable perspectives and expertise that really supported our aims.
The team were a pleasure to work with: responsive, insightful, and able to draw out meaningful input from a wide range of voices. We’re very grateful for their support and would recommend them to others looking to bring diversity of thought and inclusive practice into their work.”
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- Kat Southwell, Community Engagement Lead
