The Jockey Club

The mission of The Jockey Club is to act for the long term good of British racing in everything they. They strive to: empower their people; invest in the racing industry; engage their fans and attract new audiences, creating a sustainable future.

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Case Study Snapshot

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Our Service

The service provided from Nicky Affleck Consultancy was Research & Development, Stakeholder Engagement and Strategy & Concept Development.

Read more about all our services here

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Our Contribution

Nicky Affleck Consultancy are proud to have supported the team and its racecourses in developing their Social Impact Strategy.

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Our Impact

“Nicky has added great value to us as we’ve looked to develop a new Social Impact strategy. She has brought a fresh perspective, has challenged us to be outcome-focused and has been an invaluable support to talk through a number of challenges both in shaping the strategy, but also in helping to bring our stakeholders with us.”

“Nicky has added great value to us as we’ve looked to develop a new Social Impact strategy. She has brought a fresh perspective, has challenged us to be outcome-focused and has been an invaluable support to talk through a number of challenges both in shaping the strategy, but also in helping to bring our stakeholders with us.”