The Challenge:
Designated as London's first Borough of Sport, the London Borough of Merton needed a clear and practical framework to guide their strategy, secure investment, and measure long-term impact.
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At Affleck & Co., we were excited for to support this milestone moment.
Our Approach
We collaborated with them to design and facilitate their Theory of Change.
This included:
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Workshops with key stakeholders, local partners, council teams, and community voices.
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Focus groups & working sessions testing and refining emerging ideas.
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Understanding local context and wider sector insights to ensure the framework was ambitious but also grounded in practical delivery.
What We Delivered:
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A co-created Theory of Change model for Merton as the Borough of Sport.
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A written narrative setting out the vision, outcomes, and enablers of change.
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Recommendations on how to use the Theory of Change as a strategic and funding tool.​​​​​​​​​
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In the London Borough of Mertons’s Words...
“Working with Affleck & Co. is a fantastic experience. The consultants are extremely knowledgeable and are able to provide sound advice that guides the project.
Their energy is incredible which makes working with them enjoyable and achieves the ambitions set out in the brief. If you are looking for a consultancy that understands the sport, leisure and physical activity industry and produces work to the highest standard then look no further - Affleck & Co is the agency for you.”
– Janna Scott, Projects & Partnerships Manager
