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From Our Perspective:
We supported the team in connecting big ambitions with day-to-day delivery, and, through genuine team collaboration across every work stream, developed one clear way to talk about impact and act on it.
It was a truly collaborative effort that sharpened the story and strengthened how the whole team works together.
Nicky Affleck & Ruth Shaw OBE
Our Approach
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Worked side-by-side with delivery & philanthropy teams
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Gathered existing evidence & filled gaps quickly
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Cut through the noise to focus on what matters
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Created plain-English programme packs showing: what each programme does, who it helps, and the change it creates
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Developed practical tools to track progress
What We Delivered:
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Clear programme outcome & impact packs (one per theme)
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Straightforward “case for support” language for the team
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Simple outcomes map & light measurement prompts
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Tidy slide deck for donor meetings & trustee updates​​​
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In Chelsea FC Foundations Words...
"Affleck & Co. helped us define our level of ambition for programme growth & delivery. This piece of work was cross-organisational and helped us fill a capacity void whilst ensuring we could make progress in a short timeframe. We are extremely happy with the result and are much further ahead than we would have been without Nicky and Ruth's support and expertise." ​
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- Laura Cordingley, CEO, Chelsea Football Foundation
