Community-led investment is the latest buzzword in sport and physical activity funding. Everyone’s talking about it, and everyone wants to badge their programmes with it. But let’s be honest: much of what’s being labelled “community-led” right now isn’t.

We’re proud to announce Mandu Reid and Anna Kessel MBE as the newest members of the Affleck & Co. Collective, joining us as Lead Consultants for Women and Girls Strategy. 

I recently read an article by UK Fundraising that really struck a chord. It highlighted the undeniable link between corporate social responsibility (CSR), employee engagement, and social impact. The article made a simple but powerful point: businesses that actively support good causes don’t just strengthen their communities—they also build more loyal, connected teams. Yet, only 1 in 4 businesses in the UK currently give to good causes.