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April 31, 2026

April Inside Scoop

Project Spotlight

We partnered with Upshot to explore how the sport and sport for development sector is evolving, surfacing key insights to shape their next strategic cycle, from emerging needs to gaps and future opportunities.

New Clients

We’re really excited to welcome a host of new clients including Active Kent & Medway, Sports Wales, Sport England and Movember. Thank you to our clients for trusting us with your incredible work, and be sure to keep an eye out for more information once we wrap! 

 

Thank you to our clients for trusting us with your incredible work, and be sure to keep an eye out for more information once we wrap!

Impact Hour Reflections

We’ve now completed our Impact Hour sessions with a select group of organisations in women’s and girls’ sport. 


A huge thank you to those who trusted us with their challenges, it was just as valuable for us as it was for them.

Project Spotlight

We’ve now wrapped Phase 2 of the Diversifying Applicant Type project with the Football Foundation, where we engaged with a range of stakeholders to understand how the system is really experienced.

 

These insights were translated into a practical Inclusive Engagement Playbook and clear next steps to support more open, accessible and genuinely relationship-led engagement. Thanks to the team for such a great project to be involved in!

In the Community

From celebrating impact at the London Sport Awards, recognising the individuals and organisations driving change at a local level, to attending the Sports Industry Group and the Daily Telegraph’s breakfast marking 25 years of women’s sport, it’s been a powerful reminder of both how far the sector has come and the conversations still shaping what’s next.

From our Founder

Over the past month, Nicky’s writing has explored the realities of building in women’s sport and the decisions that shape long-term impact.


Next, she’s turning her focus to what we’re actually building, not just how we lead, but how we design for sustainability. Keep an eye on Nicky’s profile for more!

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