November 30 2025
November Inside Scoop
Vitality Roses vs Silver Ferns
Nicky spent the weekend at the Vitality Roses vs Silver Ferns netball series at the Copper Box.
Packed stands, families everywhere, and an electric atmosphere made it a brilliant reminder of what it looks like when people show up for women’s sport.
Women’s Sport Collective Africa
Nicky joined the Women’s Sport Collective Africa to talk about her journey from growing up in South Africa to building Affleck & Co. in the UK.​
It was a special chance to reconnect with her roots, reflect on purpose and impact, and celebrate the power of community across borders.
The Collective Conversation
This month, Ruth Shaw OBE and Rebecca Dance-Shuker explored ESG in sport, why it’s not just sustainability, but survival, and shared practical ways clubs and organisations can turn purpose into lasting legacy.
Read the full conversation here!
Thought Leadership
Nicky’s blogs continue to explore ecosystem thinking, building movements, and making impact between moments.
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Check them out over on her LinkedIn profile to see how sport and social impact intersect in every layer of the system.
Governance in Focus
Ruth Shaw OBE and Rebecca Dance-Shuker explore sustainable sport ecosystems, with a big focus on ESGs. Did you know our Collective includes ESG specialists?
Keep an eye out for their piece in the coming weeks!
Double Project Spotlight
With the Chelsea FC Foundation, we created Outcome & Impact Packs to demonstrate exactly what their programmes achieve across gender equality, disability sport, education, and digital inclusion.
Meanwhile, with the National League Trust, we refreshed their strategic framework, aligning trustees, staff, and partners around mission, values, and priorities ahead of a new CEO joining.
New Collective Signings
We’re excited to welcome Jenny Mitton and Natalie Strange to the Collective. Their experience in brand, culture, and commercial strategy strengthens this next chapter for Affleck & Co., as we expand our work into the brand and rights-holder space.
Read the full announcement here!